CEO and Founder of CityRow, Helaine Knapp, talks about the boutique fitness club's first franchise in Ann Arbor, Michigan. The location is a natural fit considering Knapp is a University of Michigan alumnus. CityRow is partnering with Franworth, a franchise growth equity firm, to help with the expansion. The company was recommended to Knapp by former NFL player Dhani Jones. Knapp hopes CityRow will be expanding into 12 to 15 new markets by the end of 2018. The company is also exploring designing their own rowing equipment for the home.
