Branded Tender for a Better Brand

November 3, 2017
Updated 6mo ago
Buy It Mobility believes is has part of the solution to the brick-and-mortar problem. The company is a payment and consumer engagement platform that helps merchants create a unique brand and app that drives customers into their stores. Right now, BIM works just at gas stations, but the company is looking to expand to other industries like grocery stores and pharmacies. Adam Frisch, CEO of Buy It Mobility Networks, joins Cheddar to explain why those industries are ripe with opportunity. With loyal customers who frequent locations on a regular basis, building an app and a branded tender for those stores can create many opportunities. And in the wake of information breaches, BIM keeps it's system secure by not storing any sensitive information on its platforms and by encrypting everything that is on its apps and sites.