Shai Eisenman, founder and CEO at Bubble Skincare, joined Cheddar News to discuss the company's product line geared for younger skin and how it's expanded its footprint with some big-name retailers.

Closing Bell

Bubble Skincare Offers Products Designed for Gen-Z

Bubble skincare says it offers a line of products formulated to clean and hydrate young people's skin. And since launching as a direct to consumer brand just over two years ago, the company has expanded into mass retail through partnerships with walmart Ulta and cbs. Well joining me now, she Eisenman, founder and Ceo of bubble skincare, thank you so much for joining. How are you able to expand this retail footprint and in such a short period of time is pretty impressive. So we really created the brand together with over 5000 consumers, which really allowed us to have a very quick market product market fit um and the result of that was that multiple retailers actually reached out to us in the first couple of weeks of launch and allowed us to really be able to build really exciting partnerships very quickly, you know what makes shy your products so good for this younger generation, how does it fit their needs? Um So the brand really was created together with consumers, so they chose the packaging, they chose the name, they chose the formulation, they were part of every decision in the company from which influencers we work with to what, how the formulation feels, how they, what their scent is, um and truly everything. Um So we really created the brand together with our community which allowed us to bring something that they were super excited about and we actually create the products that you're usually not going to get for a price point of lower than $100, so truly bringing the quality of prestige to mass. Okay, so you obviously have this retail location, but I'm sure directed consumer is also a big part of it? Probably an online presence shy talk to me about how you built that out. Um so we really created a website um that together with our consumers that were part of the decision making of how the website looks like and how the experiences we built, a really exciting also social media presence, which allowed, you know, we have over 350,000 followers on Tiktok and we have over 100 and 40,000 followers on Instagram, which really everything started with our amazing community that have been a part of everything. Mhm. Um I see your official Tiktok account is more than 350,000 followers shy. Obviously that's pretty impressive. How was that social following helped you grow the business? Um so it's been really a part of something very embedded into the brand we post on Tiktok every day and Tiktok is a very core part of our strategy and because of the fact that we listen to our consumers in everything we do from what do we post and how the content looks like and what influencers and brand ambassadors we work with. It really allowed us to create something very unique context talk and create something that is very natural and organic to the platform, which allowed us to expand our following very quickly and allowed bubble moisturizers to have over 12 million views. Hashtag and bubble skincare have over 100 and 50 million views. What are the expansion plans? How do you want to grow the company? So we're very focused now on our existing partnerships because in less than a year and a half since we launched into retail, we are available in 9000 doors in all to walmart and CVS were definitely very focused on an international expansion as well, 60% of our traffic when we launched was international and the demand from english speaking countries in europe is very, very, very high. So we've been very focused also on starting our intern national expansion and making the brand truly accessible. We feel like most consumers are not interested in shopping on an exclusive DTC website based on research. We've done jen's ears, 80% of them actually prefer to spend in store. So our biggest focus is how to make the brand truly more accessible and get more consumers to actually experience it. Alright, shy, Eisenman founder and Ceo, bubble skincare shy, Thank you