By Spencer Feingold
50 years ago this July, the Apollo 11 mission landed the first man on the moon in one of the greatest accomplishments in U.S. history.
Today, another distinctly American pastime, Budweiser, is marking the anniversary by releasing a new limited-edition beer: the Discovery Reserve American Red Lager. The lager is brewed with the same recipe that was used by the company in 1969, the same year Neil Armstrong first stepped on the moon.
“We always want to bring not only amazing beers, but also bring stories that people will connect with,” Ricardo Marques, vice president of marketing at Anheuser-Busch, told Cheddar in an interview Tuesday.
The beer is brewed with Voyager barley, which itself has been to space. As part of its brewing research, Anheuser-Busch partnered with NASA in 2017 to bring the particular barley seeds to the International Space Station and record the malting process in a microgravity environment.
“Budweiser Discovery Reserve is our tribute to this epic moment in history, one that will certainly continue to inspire generations of present and future explorers,” Marques added in a statement.
The beer bottle has also been designed with 11 stars to represent the Apollo 11 mission.
Budweiser is using the launch to raise money for Folds of Honor, a nonprofit that provides educational scholarships to spouses and children of fallen and disabled service-members. The company will donate $1 to the organization, up to $100,000, for every case of beer sold.
“We are humbled and grateful to be on the mission with these guys,” Major Dan Rooney, the CEO and founder of Folds of Honor, told Cheddar.
For full interview click here.