Professional Bull Riders is celebrating its 25th season with a huge event at Madison Square Garden January 5th. Sean Gleason, CEO of Professional Bull Riders, and two-time World Champion bull rider J.B. Mauney, aka "the John Wayne of PBR", join Cheddar to discuss the fast-growing sport.
According to the organization, PBR attendance increased 11% from 2015 to 2017, setting 13 local event attendance records in 2016 and eight more in 2017. Annual global attendance has reached 3 million fans. Gleason also talks about the company's new streaming platform called "RidePass" and how it fits within the distribution strategy.
Mauney talks about how he prepares for a bull riding competition and how he stays connected with his fans. He says he's one of the oldest professional bull riders, which is why he's old school in his training. He predicts he'll ride for a few more years before hanging up his hat.
Hyperice CEO, Jim Heuther, joins Cheddar to discuss the company's latest product collaboration with Nike. Find out how it is helping your favorite athletes.
COSM creates immersive 360-degree experiences with advanced projection and audio tech, making you feel like you're physically at live events, even from afar.
The US Open kicks off in NYC, and USTA Chairman Dr. Brian Hainline discusses tennis’s growth, Djokovic's worries about pickleball, and the sport's future.
"Your Money Playbook" by Brandon Copeland offers practical advice on earning, managing, and building wealth, drawing from his NFL career and business education.
