Professional Bull Riders is celebrating its 25th season with a huge event at Madison Square Garden January 5th. Sean Gleason, CEO of Professional Bull Riders, and two-time World Champion bull rider J.B. Mauney, aka "the John Wayne of PBR", join Cheddar to discuss the fast-growing sport.
According to the organization, PBR attendance increased 11% from 2015 to 2017, setting 13 local event attendance records in 2016 and eight more in 2017. Annual global attendance has reached 3 million fans. Gleason also talks about the company's new streaming platform called "RidePass" and how it fits within the distribution strategy.
Mauney talks about how he prepares for a bull riding competition and how he stays connected with his fans. He says he's one of the oldest professional bull riders, which is why he's old school in his training. He predicts he'll ride for a few more years before hanging up his hat.
The U.S. Open isn't just about the tennis - it has also become a scene for foodies. Chef Melba Wilson, who will be among the top experts serving up delicious bites for more than 700,000 fans, walks us through how to make her special spring rolls.
University athletic departments and collegiate sports conferences are paying millions of dollars for bet-tracking services to make sure that student-athletes, coaches and staff aren't gambling in violation of school and NCAA rules and state laws.
