Professional Bull Riders is celebrating its 25th season with a huge event at Madison Square Garden January 5th. Sean Gleason, CEO of Professional Bull Riders, and two-time World Champion bull rider J.B. Mauney, aka "the John Wayne of PBR", join Cheddar to discuss the fast-growing sport.
According to the organization, PBR attendance increased 11% from 2015 to 2017, setting 13 local event attendance records in 2016 and eight more in 2017. Annual global attendance has reached 3 million fans. Gleason also talks about the company's new streaming platform called "RidePass" and how it fits within the distribution strategy.
Mauney talks about how he prepares for a bull riding competition and how he stays connected with his fans. He says he's one of the oldest professional bull riders, which is why he's old school in his training. He predicts he'll ride for a few more years before hanging up his hat.
Disgraced sports doctor Larry Nassar, who was convicted of sexually abusing female gymnasts including Olympic medalists, was stabbed multiple times during an altercation with another inmate at a federal prison in Florida.
Allisen Corpuz picked the right time and the right place for her first big win. She won the first U.S. Women's Open at Pebble Beach, Calif., shooting a final-round 69 for a three-shot victory.
