Professional Bull Riders is celebrating its 25th season with a huge event at Madison Square Garden January 5th. Sean Gleason, CEO of Professional Bull Riders, and two-time World Champion bull rider J.B. Mauney, aka "the John Wayne of PBR", join Cheddar to discuss the fast-growing sport.
According to the organization, PBR attendance increased 11% from 2015 to 2017, setting 13 local event attendance records in 2016 and eight more in 2017. Annual global attendance has reached 3 million fans. Gleason also talks about the company's new streaming platform called "RidePass" and how it fits within the distribution strategy.
Mauney talks about how he prepares for a bull riding competition and how he stays connected with his fans. He says he's one of the oldest professional bull riders, which is why he's old school in his training. He predicts he'll ride for a few more years before hanging up his hat.
It's opening day for Major League Baseball and with the new season comes new and revamped rules aimed at accelerating game-play and boosting fan interest in the game.
The final four games of March Madness are this weekend, and Kristina Lavallee, founder and CEO of The Cake Girl, has some basketball-themed baking ideas for fans who are hosting viewing parties. The Instagram-famous baker recently got a special order from Tom Brady for his 45th birthday.
Now, the No. 5 seed Hurricanes (29-7) have a date with No. 4 seed UConn on Saturday night in Houston. Two more Final Four newbies, fifth-seeded San Diego State and No. 9 seed Florida Atlantic, will play in the other national semifinal.
Track and field banned transgender athletes from international competition Thursday, while adopting new regulations that could keep Caster Semenya and other athletes with differences in sex development from competing.
