Professional Bull Riders is celebrating its 25th season with a huge event at Madison Square Garden January 5th. Sean Gleason, CEO of Professional Bull Riders, and two-time World Champion bull rider J.B. Mauney, aka "the John Wayne of PBR", join Cheddar to discuss the fast-growing sport.
According to the organization, PBR attendance increased 11% from 2015 to 2017, setting 13 local event attendance records in 2016 and eight more in 2017. Annual global attendance has reached 3 million fans. Gleason also talks about the company's new streaming platform called "RidePass" and how it fits within the distribution strategy.
Mauney talks about how he prepares for a bull riding competition and how he stays connected with his fans. He says he's one of the oldest professional bull riders, which is why he's old school in his training. He predicts he'll ride for a few more years before hanging up his hat.
Jamaican Olympic alpine skier Benjamin Alexander joins Cheddar News to discuss his first Olympic appearance and creating more opportunities for diversity in the sport.
While the United States were once again among the top nations in 2022 Beijing Winter Olympics to medal, with the games just ended, the focus turns to the athletes coming home and the mental toll the competition take on them. Lauren Gibbs, the 2018 Team USA silver medalist in bobsledding, joined Cheddar News to give her perspective on this year's games and what the competitors have gone through. “Its definitely a mixed bag, you know? It's like I just had the most incredible athletic experience of my life, but then its like its over in a flash," Gibbs said about the feelings an athlete can go through after finishing. She noted that it's important for them to be vocal and reach out to support networks after the rush of competition ends.
As the Beijing winter Olympics start to wind down, its ratings are heading towards a historic low. An average of only 12.3 million viewers per day have tuned into NBC to watch the games, compared with about 23 million viewers for the 2018 games in South Korea. Seth Schachner, managing director of StratAmericas and digital business executive, breaks down what could be behind this trend.
As we celebrate Black History Month, Cheddar is highlighting prominent Black Americans who are carving their own historic paths and trailblazing in their fields. Today we feature NFL all-time great and current college coach Deion Sanders.
As Super Bowl LVI shapes up to be the biggest gambling event in sports history, restaurants and bars are looking to get in on the rapidly growing world of legalized sports betting.
The NFL was struck with a bombshell lawsuit by former Dolphins Head Coach Brian Flores that accuses them and three teams of discrimination. The league's hiring practices when it comes to minority coaches have been in question for years but may finally see some change after Flores' suit. Cheddar News was joined by Matt Lombardo, National NFL Insider at Fansided to discuss the suit and its possible implications.
The Rams will technically be the road team for Super Bowl LIV despite the event being play at their home venue, Sofi Stadium. Why? Because the league alternates which conference's team is designated as home, and this year, it's the Bengals turn. Cody Roark, NFL Analyst for Pro Football Network, joins Cheddar News' Closing Bell for some more Super Bowl nuggets and discusses what viewers should watch for when the game kicks off.
