By Michael Teich
Taco chain Dos Toros launched a new app this week, "Burrito Time," which gives away 10 free burritos daily. At a random time, users will receive an alert that it's "Burrito Time," and the first 10 to open the app win a free meal.
The co-founders of Dos Toros, the Kremer brothers, said their app is like a more randomized HQ Trivia ー for burritos.
"We're kind of making it up as we go," one of the brothers, Leo Kremer, said Tuesday in an interview on Cheddar. "I think we feel like it's obviously fun to do it before lunch, since it gets you excited about lunch."
"But it's also fun to do it before dinner," his brother Oliver added during the joint interview.
The app isn't the co-founders' only edge in a market that includes Chipotle Mexican Grill, Baja Fresh, and Taco Bell. Eventually, the brothers said, their company wants to introduce a plant-based option.
"Plant-based a big part of the future ー thinking of vegetable offerings, so vegans and carnivores can enjoy," Leo said.
For now, Dos Toros has 18 locations in New York and Chicago. And burrito-lovers in other states may have to wait to for Dos Toros's food. The brothers said they'd "rather go slowly and successfully" to avoid growing too fast or compromising the quality of the product.
“We’re never going to open 20 or 30 locations in a year," Oliver said.
For full interview, click here.