June 11, 2019
The way Americans spend their dollars is changing rapidly. From shopping in malls to shopping online to now shopping on Instagram. As brands aspire to capture the millennial and gen z audiences, how are they using social media… and influencer culture… to win over the next generation of shoppers? In this episode of Business of Buying, Cheddar explores how your social networks are getting you to discover, and ultimately buy, everything you need.