Butterball Partners with Amazon to Answer Your Turkey Questions Through Alexa
*By Tracey Cheek*
The Butterball Turkey Talk-Line has been answering the questions of stressed-out Thanksgiving hosts for decades, but this year it is turning to Amazon Alexa to modernize how it helps with turkey prep.
The Turkey Talk-Line typically receives around 10,000 calls each Thanksgiving. Last year, it got almost 3,000 texts as well. For 2018, Butterball partnered with Amazon so people could easily get in touch with turkey experts simply by asking their Alexa-enabed device questions like: "Alexa, ask Butterball how long I should cook my turkey?"
"It's a voice-over by actual Turkey Talk-Line experts, so you get that human connection," Kyle Lock, Senior Director of Retail and Marketing at Butterball, told Cheddar. "This isn't just Amazon answering your questions, it's Butterball using your Amazon device."
How-to videos created by Turkey Talk-Line experts are also available through Amazon Alexa products.
Some of the most common questions that the turkey experts receive range from "What do I buy?" to "How do I thaw a turkey?" But this year, one question took the internet by storm.
Millennials and college students have been participating in the viral #TurkeyChallenge by texting their parents, "How long would it take to microwave a 25-pound turkey?" Responses typically range from disgust to confusion, but Butterball gave Cheddar some advice for anyone actually considering the unconventional technique.
"Don't panic," Lock said. "If the only way you have to cook a turkey is your microwave, it can be done, and the folks at 1-800-Butterball can help you get there."
For full interview click [here](https://cheddar.com/videos/butterball-turns-to-tech-to-help-you-cook-a-turkey).
Hershey is cautioning on its 2024 profit growth as the company contends with rising cocoa costs, leading to increased prices for chocolate. The company anticipates its full-year earnings per share being relatively flat, partly due to higher cocoa and sugar costs.
Prince Harry has reached an out-of-court settlement with a tabloid newspaper publisher that invaded his privacy with phone hacking and other illegal snooping. Attorney David Sherborne said that Mirror Group Newspapers had agreed to pay Harry’ “substantial” costs and damages.
An attorney representing passengers of an Alaska Airlines flight that lost a door plug in midair says a “whistling sound” was heard on a previous flight of the same Boeing 737 Max 9.
What do Arnold Schwarzenegger, Aubrey Plaza, and Tom Brady all have in common? You'll see them on Super Bowl Sunday, but not on the field. If you only watch the Super Bowl for the ads, here's a sneak peek.
The Federal Communications Commission knows (to loosely quote Drake) "when that [AI robocall] hotline bling, that can only mean one thing" — deception. The agency says bad actors have been using these voices to misinform voters.
David Stryzewski, CEO of Sound Planning Group, breaks down Disney’s latest results, from adding Taylor Swift to building out ESPN, and why Bob Iger’s leadership is crucial.
Kevin Cohee, CEO and chairman of OneUnited Bank, discusses the power of financial literacy and how education and technology can help bridge the racial wealth gap.