Butterball Partners with Amazon to Answer Your Turkey Questions Through Alexa
*By Tracey Cheek*
The Butterball Turkey Talk-Line has been answering the questions of stressed-out Thanksgiving hosts for decades, but this year it is turning to Amazon Alexa to modernize how it helps with turkey prep.
The Turkey Talk-Line typically receives around 10,000 calls each Thanksgiving. Last year, it got almost 3,000 texts as well. For 2018, Butterball partnered with Amazon so people could easily get in touch with turkey experts simply by asking their Alexa-enabed device questions like: "Alexa, ask Butterball how long I should cook my turkey?"
"It's a voice-over by actual Turkey Talk-Line experts, so you get that human connection," Kyle Lock, Senior Director of Retail and Marketing at Butterball, told Cheddar. "This isn't just Amazon answering your questions, it's Butterball using your Amazon device."
How-to videos created by Turkey Talk-Line experts are also available through Amazon Alexa products.
Some of the most common questions that the turkey experts receive range from "What do I buy?" to "How do I thaw a turkey?" But this year, one question took the internet by storm.
Millennials and college students have been participating in the viral #TurkeyChallenge by texting their parents, "How long would it take to microwave a 25-pound turkey?" Responses typically range from disgust to confusion, but Butterball gave Cheddar some advice for anyone actually considering the unconventional technique.
"Don't panic," Lock said. "If the only way you have to cook a turkey is your microwave, it can be done, and the folks at 1-800-Butterball can help you get there."
For full interview click [here](https://cheddar.com/videos/butterball-turns-to-tech-to-help-you-cook-a-turkey).
San Francisco 49ers president Al Guido discusses what goes into preparing for Super Bowl LVIII, building a championship-ready team, and how Taylor Swift and streaming are both bringing new fans to the NFL.
A $1 billion loss from a six-week strike did not crash GM's net income last year, which instead rose 12% — and the automaker expects improvement in 2024, too.
Accrue CEO and founder Michael Hershfield explains why Americans' credit card delinquencies are on the rise, advice on what can help, and the key difference between Boomers and Gen Z when it comes to money.
Senior Economist at Morning Consult Kayla Bruun shares thoughts on what to expect from the Fed's January meeting and where monetary policy is headed, as well as how consumers are faring.
Former Medtronic CEO and author of 'True North' Bill George explains the steps Boeing leadership must take to regain client and consumer trust after 737 Max 9 production was stopped.
Amazon blamed "regulatory hurdles" for calling off its proposed acquisition of robot vacuum maker iRobot. Not even a Roomba could clean up the deal's antitrust scrutiny.
To celebrate Flutter Entertainment's debut on the NYSE, FanDuel CEO Amy Howe shares her thoughts on the company's plans for growth, the future of online sportsbetting, and Super Bowl Sunday.
Investopedia's Caleb Silver shares thoughts on the upcoming Fed meeting, why individual investors are still slightly skeptical, and what he's looking for from mega cap tech earnings.
Season's greetings! Tax season, that is. January 29 is the first day you can file your tax return. We walk you through each step — plus a checklist you can download.