Button Drives Online Revenue Through Actions Rather Than Ads

May 6, 2019
With growing concern surrounding big data and privacy, social platforms continue to look for ways to make money beyond advertising. Button is a company that helps these platforms drive additional revenue streams at the point when users are most likely to spend. Cheddar's Nora Ali sat down with Mike Jaconi, Co-founder and CEO of Button, to find out what that approach means for users.
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