Daniel Neeson, son of actor Liam Neeson, discusses his new clothing brand "Pine Outfitters." The company has a partnership with the National Forest Foundation to plant a tree every time a piece of clothing is sold.

Neeson says the goal of his company is to make a difference. Pine Outfitters isn't trying to follow the socially-conscious business trend but rather trying to promote awareness.

Neeson says his famous father Liam Neeson has been very supportive and has even modeled the clothes on social media.