Cadillac Unveils First All-Electric Vehicle as Company Establishes New Identity

August 10, 2020
General Motors is electrifying its vehicle arsenal. This past Thursday, Cadillac unveiled the Lyriq, the brand’s first all-electric vehicle introducing a new era in luxury, technology and zero-tailpipe-emissions performance. Melissa Grady, Chief Marketing Officer at Cadillac, explains how the brand looking to redefine luxury over the next decade and how Cadillac distinguishes itself from other electric vehicle automakers such as Tesla.
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