If there were ever any doubt that southern comfort food may not translate in quinoa-loving California, Cracker Barrel put those fears to rest.
The restaurant chain just opened its first location in the Golden State, and 150 people were lined up for the grand opening at 6 o’clock in the morning.
Janella Escobar, the company’s director of corporate communications, says Cracker Barrel knew new location in San Bernardino County would be a hit.
“We look at areas where our footprint is able to work very well for us,” she told Cheddar. “We look at areas where we have a deep connection to values and family, and that’s one thing we found with the community of Victorville.”
“We also look at things like demographics to show growing places, and places that potentially provide a great opportunity for dining, and Victorville had all of the qualifications for us, plus some.”
Cracker Barrel was founded in 1969 and has outposts throughout the country. Its 649th location in Victorville opened on last Monday.
For full interview click here.