Despite the digital revolution, print calendars are still a part of many people's daily routines. For this reason, BestSelf Co. wanted to launch the planner of all planners. Their "Self" journal claims it can help you reach any goal in 13 weeks. By implementing psychology studies and information learned from interviewing some of the most productive people, BestSelf Co. tailored their journal to be goal-centric. Cathryn Lavery, co-founder of BestSelf Co., joins Cheddar to show off the planne, and explain why it is unlike anything on the market.