Candid Opens Store to Straighten New Yorkers' Smiles
*By Madison Alworth*
After shipping dental implant kits and teeth aligners directly to consumers for almost 10 months, the teeth alignment company Candid Co. has opened its first retail location in New York, the start-up's largest market.
The year-old teeth alignment company had prided itself on being able to reach consumers anywhere in the country, but opening a brick-and-mortar store was a clear next step, said the co-founder and CEO Nick Greenfield.
"Within the first couple weeks of launching we heard from customers that they wanted to come in and touch and feel the product," Greenfield said in an interview with Cheddar. "We launched the Candid Studio with that in mind."
Greenfield said that the new store will make the company's teeth alignment products more accessible to some potential customers who may be intimidated by trying something at home by themselves.
"It really opens up a totally different segment, who are folks who maybe wouldn't do something at home, but they feel comfortable coming in and then having the experience in the studio," he said. "And then they can walk out and do the rest of the treatment from home."
Candid works with trained orthodontists with an average of 20 years experience, according to the company. The service, which includes dental impressions, progressive sets of teeth-aligners, and fitted retainers for life, costs about $2,000. That's comparable with competitors, such as Smile Direct ($1,850 - $2,170), and less than traditional braces, which can cost up to $7,000.
For the full interview, [click here](https://cheddar.com/videos/candid-co-differentiating-itself-in-the-crowded-teeth-alignment-space).
By the time the 2024 election is over, be prepared to see some form of a recession – but this shouldn’t be as bad as what we experienced in 2020 or 2008.
International Master Alice Lee defeated grandmaster Irina Krush to win the American Cup – becoming one of the best women players in the world in the process – but she’s not stopping there.
You can track your sleep habits or heart rate, but how about your brain? Neurable's MW75-Neuro headphones turn your focus and productivity into data you can use to avoid burnout – here's how they do it.
Whether it’s a deepfake video of actor Tom Cruise discovering gum in a lollipop or President Joe Biden discouraging people from voting via telephone, you’ve likely come across a deepfake video, photo or audio recording.
Tensions in the South China Sea, Apple moving to India, and banning TikTok? The podcast ‘Face Off: The U.S. Versus China’ helps explain how we got here.
Cust2Mate is a leading innovator in retail technology, aiming to revolutionize the shopping experience. By implementing smart cart technology, the tech company addresses the issue of theft while enhancing the shopper's journey.
The Biden administration has unveiled a plan, Plan B, to address the student loan debt crisis. It offers to cancel up to $20,000 in interest for borrowers enrolled in income-driven repayment plans. This proposal aims to reset balances for those facing growing debt due to unpaid interest, benefiting low—and middle-income borrowers. An estimated 25 million borrowers are eligible for some form of interest forgiveness.
