Former Whole Foods co-CEO Walter Robb is doubling down on cannabis.The natural foods industry veteran will serve as retail advisor to e-commerce company Jane Technologies, bringing with him decades of experience in natural and organic foods — an industry he says felt similar in its early days to the cannabis industry now. Socrates Rosenfeld, founder and CEO of Jane Technologies, joined Cheddar to discuss. Entrepreneurs are going from boot straps to bong rips, flocking to the cannabis industry in the hopes of rolling in the green. But in today's landscape,Is that still possible? Roger Obando, author of 'The Highest Common Denominator -Elevating Your Base Self' and co-founder of Baker Technologies joined Cheddar to discuss. Pure Green Pharmaceuticals is a cannabis drug company at the forefront of research into the medical benefits of marijuana.The company was recently awarded a U.S. patent for its Proprietary Freeze Dry and Supercritical CO2 extraction process. If you're not sure what that means, don't worry. Steve Goldner, CEO OF Pure Green Pharmaceuticals, joined Cheddar to explain.