Latino-owned CASHDROP is a mobile platform designed to empower anyone starting on their own small business. CEO and founder of Ruben Flores-Martinez joined Cheddar to talk about his platform as Cheddar continues to highlight Hispanic Heritage Month, noting that he started the company to help fuel the entrepreneurial spirit of fellow Latinos. Flores-Martinez also explained what he feels distinguishes his business from the competition: CASHDROP’s simplicity and the omission of service fees. "We actually will add a small convenience fee on the consumer side after every transaction, but that enables us to be able to help as many business owners go online and start making money," he said.