Buying a car isn't fun for everyone, but it can be especially overwhelming for women who report they don't feel quite as confident as men when purchasing a car. Mark O'Donovan, CEO of Chase Auto Finance, told Cheddar Chase is working with dealers to develop a financing and purchasing program that is friendlier for millennial moms. But O'Donovan offered a couple tips, as well. "Create confidence for yourself. Do your research upfront and then drive the experience. I think ultimately no one has a great time when they purchase a car, but ... the more you take control of the process the better the experience will be," he said.