The pasta brand that's using chickpeas in its quest to make nutritious food more accessible is ready to grow with $20 million in new funding.
Banza announced the growth funding this week, with Enlightened Hospitality Investments and Prelude Growth Partners leading the raise.
Brian Rudolph, CEO and co-founder of Banza, said some of the money will be used for marketing.
"We are the number one pasta in both Whole Foods and Target, which is obviously a really exciting milestone, but the overwhelming majority of people still have no idea that Banza exists," Rudolph told Cheddar Friday. "That's part of the goal for this round."
Banza first hit the market in 2014 with a unique recipe using chickpeas to create pasta, which the company calls "one of the most efficient and sustainable protein sources on the planet."
The brand claims its pastas have more protein and fiber than traditional pasta, and fewer net carbs.
Rudolph said Banza products are in about 12,000 stores, but he sees "a really exciting opportunity" in restaurants.
The company recently launched mac and cheese and rice made with chickpeas, and the team plans to create other foods with the new funding.