Citi is making a push toward inclusivity with its latest initiative. The bank now launching the True Name feature in partnership with Mastercard, giving transgender and non-binary people the option to use their chosen name on credit cards. According to the National Center for Transgender Equality, roughly 70% of those within the transgender community prefer to go by a name other than their given, legal name. Citi CMO Carla Hassan joined Wake Up With Cheddar for more on what Citi hopes to accomplish with the launch.