Joan Sutton, CEO & founding partner of CBD skincare company 707 Flora,  joins Cheddar News to discuss her clean beauty brand powered by full-spectrum hemp.

Between Bells

Clean Beauty Brand '707 Flora' Bridges Gap Between Skincare & Hemp

Welcome back to Between Bells, aiming to boast a myriad of benefits. Clean beauty brand, 707 Flora uses cannabinoids in its skin care, aiming to achieve vibrant, youthful and healthier skin? The CBD powered brand leverages full spectrum hemp extract to bridge the gap between high performance skincare and hemp cannabis skin treatments. Joining us now is Joan Sutton Ceo and founding partner of 707 Flora Joan. Welcome to the show. You've been in the skincare industry for over 30 years. Why did you decide to merge both CBD and skincare into one? Well, I it's true. I've made hundreds of brands and thousands of products over my career and my partner actually took me to a high Times cannabis cup in California and it's the award winning for all of the cannabis. And there I learned about all of the science that was going into it and I learned about all the different cannabinoids that we have also. Then I just, it's springboard into a huge study that I did on the endocannabinoid system in our body and then of course on our skin and that's when it was a game changer for me. So that's what really made me start the brand is understanding what it does on the skin and the science behind it was catching up and it's a totally new the way that we can treat the skin now, which is really exciting in our industry, joe. And I have to tell you, like most women, I am obsessed with skincare, but how does CBD skincare products differ from those that are in the market that don't have CBD in it. Well that's a really great question. So when in formulating all of my products, basically, what I'm doing is I'm using all that you love with your skincare. So those human existence, the hyaluronic acids, all of those nurturing foods that superfoods for the skin, What CBD does to the skin care is it takes it to the next level. It's a more holistic approach. CBD is a regulator. Whether you're taking it internally. Like, you know, people take tinctures or gummies, it's a regulator. It helps to up regulate and down regulate depending on what your body needs. It's also working that way on the skin. So we have some information on our skin. It's gonna help to down regulate that if we're having um our skin's really dry and we're not producing enough of our own natural moisture ization factory, it's gonna help to up regulate that, that moisturize ation in our skin if it's oil production, it helps to down regulate. So it's really working with the skin like an adaptive gin does. It's the same way it works in our body. And really what we're doing is we're trying to come to overall well being on the skin and bring our body and our skin into balance. And the other ingredients that we don't sacrifice with the skin care are all in there too. So if you love sodium hyaluronic, which really plumps the skin? The peptides, all of the latest technology that you get in clean beauty effective skincare plus C. B. D. Which is going to help to balance and really take the skin to the next level. Really helping it to work with the skin from the body. Every formula from 707 floor, it's a dermatologist tested allergy tested. How are you working to stay competitive in such a saturated market Joan. Well that's a good question and I think that you know the pie is big enough for everybody. I think it's really about staying true to what you believe in. And I do that with my skincare. I really believe in clean beauty. There's so much that we can use that's effective on the skin that's natural and using it. The highest quality CBD not cutting corners. Obviously making brands for For other companies and other products. I know where people cut corners and try to save a dime here and there. Well with 707 flora, it was really about the quality. It's the first time I've ever had my own brand. So I put everything in it that I love all the years that I've studied the skincare and raw materials. I've put it all into um the seven oh seven formulas. It's not just a good list of ingredients. It's also how you formulate and how it penetrates into the skin. And that's where you, when I'm working with Master chemist that really Help us achieve that so that you get the benefits of all of that those amazing ingredients now because this is a CBD product. There are certain rules you have to follow. Customers have to be 18 or older pregnant women. Should shouldn't you use this? How do you navigate the challenges of these rules? Of course when it comes to skincare? Well that's a it's a moving target and regulation is a challenge with CBD for so many reasons because it's not subtle and it's regulated state by state. So there's different roles. Um So what we do is we stay on top of it. I'm involved in a lot of the hemp Industry Association and different cannabis um networks to really help keep your finger on the pulse because it is a moving target and you really have to stay educated and stay in the community. And we as cannabis brands often support each other so that we can offer high quality great products um that are have consumer confidence and their allergy tested. Third party tested. We test for all the pesticides and all those tests that you want and you need to be transparent and that's what you can look for as a good brand with CBD if you're trying something you should be able to have access to all of that information. So what's next for you and your company joe and any products that we should be looking out for. Well we just launched I'm very proud we just launched our tinctures, which is um ingestible products. So this is I'm calling it Beauty from Within Its CBD with SEO two extracted tumeric. So it's amazing for all over the body. It's also amazing for the skin. We're working on some body products so you can look for that at the end of the year. But we're always coming out with new creative products that really are to introduce well being and and a holistic approach to balancing out um what we need in our life. Well, we hope you come back soon, joan Sutton Ceo and founding partner of seven oh seven Flora. Thank you joan.