Cheddar helps you find the Top Tech Deals for Black Friday. Black Friday sales on mobile surpassed sales on computers for the first time ever., according to Adobe Analytics. Consumers spent $640 million online before 10am today. And a look at how subscription service MoviePass is bringing millennials back to the movie theater. The service usually costs $9.95 per month, but became available for a limited time for under $7 per month. Helios and Matheson is the majority owner of MoviePass. Analytics Chairman and CEO Ted Farnsworth says the service has become inundated with new customers since the price drop.