October 30, 2017
Trick-or-Treat...but mainly treat. Halloween retail sales are expected to increase 4.5% this year, and October 30th is the busiest day of the year for candy retailers! Rob Gehring, Chief Sales Officer at Hershey, joins Cheddar to discuss which candies will be its best sellers this year. KitKat, Reese's, and Hershey's chocolate assortments are the top 5 most sold Halloween candies each year. Gehring says Hershey's seasonal growth is up 8% and that's because of innovation. The company added glow-in-the-dark Halloween candy bags to this year's candy aisle and the Reese's now have spooky eyeballs!