The biggest shopping day of the year is approaching - Black Friday - and the following week is known as Cyber Week, the biggest time of the year for online shopping. But for many companies and consumers, the holiday shopping season is already underway. Retailers have been getting creative in their attempts to lure customers amid ongoing supply chain issues, inflation, and the pandemic that could impact sales. Lionesque Group CEO and founder Melissa Gonzalez joins Cheddar News' Closing Bell to discuss.