Consumer Sentiment High in Black Friday Survey; Spending Expected to Shine

At least 31 percent of shoppers said they would be shopping on Black Friday in 2021 compared to 24 percent in 2020, according to a survey by professional services company Deloitte. Jenna Pogorzelski, Deloitte retail leader, joined Cheddar to break down the numbers and discuss the optimism expressed by the survey results despite ongoing retail hurdles such as the pandemic, inflation, and supply chain constraints. "We have updated data that consumers are a little less concerned than last year heading into stores," she said.