Consumers Saved $2.5B on Amazon Prime Day

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And we have new data out from this year's Amazon prime day was held on Wednesday and yesterday and shoppers saved a lot of money. Prime members purchased more than 375 million items. They saved $2.5 billion by using the millions of deals available across the Amazon store. The retailer called it quote the biggest prime day event ever for independent sellers while it did set an online sales record of $12.7 billion which is about 6% more than last year. The day did fall short of forecasts. The Adobe Digital Economic Index had predicted a 9.5% gain.