Content as the New Currency

December 13, 2017

Hope King was over at The Next Web Conference to find out some of the biggest trends in digital advertising. She was joined by Geoff Colon, Senior Marketing Comms Designer at Microsoft, to get insight into the new era of marketing.

Colon says augmented reality is one of the top trends reshaping the digital marketing landscape. He says the technology is much more accessible, and designers can create it much more easily. 3D and voice enablement are the other big trends he pointed out. He says voice enablement has been around, but is now coming mainstream and leading to new skills for devices like Microsoft's Cortana and Amazon's Alexa.

There are several big events coming up for the digital advertising space, including the Golden Globes, Oscars, and the Super Bowl. Colon hits on the difference in how advertisers are looking to buy ad campaigns. He says they used to buy based on key words, but now they are "buying on audiences,” which is rooted in interest-based buying.