Hope King was over at The Next Web Conference to find out some of the biggest trends in digital advertising. She was joined by Geoff Colon, Senior Marketing Comms Designer at Microsoft, to get insight into the new era of marketing.
Colon says augmented reality is one of the top trends reshaping the digital marketing landscape. He says the technology is much more accessible, and designers can create it much more easily.
3D and voice enablement are the other big trends he pointed out. He says voice enablement has been around, but is now coming mainstream and leading to new skills for devices like Microsoft's Cortana and Amazon's Alexa.
There are several big events coming up for the digital advertising space, including the Golden Globes, Oscars, and the Super Bowl. Colon hits on the difference in how advertisers are looking to buy ad campaigns. He says they used to buy based on key words, but now they are "buying on audiences,” which is rooted in interest-based buying.
U.S. tariffs on steel and aluminum “will not go unanswered,” European Union chief Ursula von der Leyen vowed on Tuesday, adding that they will trigger toug
The Trump administration has ordered the Consumer Financial Protection Bureau to stop nearly all its work, effectively shutting down the agency that was created to protect consumers after the 2008 financial crisis and subprime mortgage-lending scandal. Russell Vought is the newly installed director of the Office of Management and Budget. Vought directed the CFPB in a Saturday night email to stop work on proposed rules, to suspend the effective dates on any rules that were finalized but not yet effective, and to stop investigative work and not begin any new investigations. The agency has been a target of conservatives since President Barack Obama created it following the 2007-2008 financial crisis.
Jeff Benedict, author of 'The Dynasty,' weighs in on the Kansas City Chiefs being the next big dynasty, who he thinks will win Super Bowl LIX and more. Watch!
