Bob Messerschmidt, CEO and founder of COR, joins Cheddar News to talk about how the company measures personal blood response to food and fitness.

Between Bells

'COR' Tracks Blood Fitness for Longevity and Life Improvement

between bells everyone. One company is showing people how their body responds to the most medically researched nutrition and fitness practices. Core is the world's first at home spectrometer that measures personal blood response to food and fitness. The company was developed by a team of apple health pioneers, doctors, data analyst and clinical researchers and looks to make fitness effective for everyone joining us. Now to discuss is bob messerschmitt founder and Ceo of core bob. Welcome to the show. So walk us through the technology here. How does this work? Thank you very much. It's a pleasure to be here. Core is all about giving you more visibility into your personal response to popular food and fitness strategies. That uses an infrared spectrometer which measures response. It's a bit like a sensor that you would have in an apple watch or a sensor in an or a ring on your finger. But we put a sensor on your blood. And so this gives us insight that's really not possible to get with with with wearables. It it takes a level of insight to to a new level. And you have such an impressive resume. You were an Apple health pioneer. When did you decide Corps was needed when it comes to the health fitness space bob. Well, it's an extension. I I'm really proud of all the work that I was involved in at at Apple? I was had the opportunity to architect many of the, of the health sensors that are now part of the Apple watch and several others that have not come to market yet. Um, and um, so it was really that desire to get what I saw, there was a really important trend towards personalization and finding out how you yourself respond to things. I mean that's the core mission of a fit bid or an Apple watch is uh seeing that personalization and I wanted to bring a deeper level of insight and that was the jumping off point for me was seeing that we could we could tell the difference between how different people were responding to the same already valid and researched nutrition and fitness interventions. What's the response been like for from users? It's been fantastic. People are are finding that for instance, they're very if there if someone's very responsive to um Um eating salmon every day. We these these are all framed within a 21 day program. And if people are very responsive then they're tending to have more uh desire to incorporate that into their their long term lifestyle. And if they're not responsive, it allows them to move on and find other things. It's really a optimization loop. That is pretty frictionless. And something that people have have have been missing. Like you mentioned, blood fitness seems like a new venture in this space. Why do you think this method is better for life improvement? It's undeniable that blood chemistry is a gold standard for knowing how um how healthy you are and as such, there's lots of nutrition and fitness things that people can be doing this is I would point out not a diagnostic, it's not for assisting with medical interventions or therapeutic interventions, but there are tons of nutrition and fitness things that are well validated in the medical literature that we're able to see and show people's response to. Um, and uh I think it's it's interesting because everybody already knows that blood is is the gold standard for that. The company just announced $12 million Bob. Of course. That brings course total funding to $15 million. What do you think is giving investors so much confidence when it comes to this sector? Well, we we spent a long, hard effort to to find the right investors. Um, and it, uh, you know, it's uh, I think what we're doing could perhaps only happen in Silicon Valley. Um, there are visionary investors who um, I think saw the vision, my vision and the uh attitude of my team and they realized that we were working on something really important that was gonna help a lot of people. What do you plan on doing with this? Fresh funding? We're growing the team were engaging in more and more research studies to understand these blood response patterns. We're building more hardware, There is a hardware device involved. So, you know, there's a supply chain associated with that. So basically the goal is to build a big business around this idea of Fitbit for your blood. Well bob, we hope you come back to discuss bob messerschmitt founder and Ceo, of course.