Wende Zomnir, founding partner and chief creative officer of Urban Decay, talks the company's new "Naked Petite Heat" palette and the "Hi-Fi Ultra Cushion Lip Gloss." We discuss the popularity of the brand that is currently number two in the U.S. and number seven worldwide. We also talk about the digital era and the impact it's had on the makeup industry, giving rise to YouTube and Instagram influencers. Tune in to see Cheddar's J.D. Durkin test out the new lip gloss and makeup setting spray.