Could Taxing Big Tech Discourage Targeted Ads?

May 8, 2019
A Nobel Prize-winning economist has a different approach to controlling big tech. Paul Romer wrote in The New York Times that we should be taxing large tech companies specifically for revenues made through targeted advertising, in hopes of encouraging a subscription-based model. Colin Gillis, Director of Research at Chatham Road Partners, joined Cheddar to discuss why users may be hesitant to welcome subscription pricing on platforms that are free today.