Patrik Nilsson, CEO of clothing company Gant, explains how the company came to the conclusion to start a YouTube show with Craig Ferguson as a marketing campaign. "Couple Thinkers" features the one-time late-night host and his wife having conversations with interesting people such as Neil DeGrasse Tyson. The kicker? In each episode Craig and his wife are wearing Gant clothing. Nilsson says this is still an experiment, and he's not sure how it will work out. But he wanted to target young professionals and thought YouTube would be a great medium. He also talks about the state of retail, and how its convergence with technology impacts the market.