Create with Cura is working to empower creators and influencers to launch their own consumer-packaged-goods businesses, starting in the food and beverage space. When the company was first founded, it billed itself as an Etsy for food, and allowed chefs to sell custom food to to their own online communities. It then relaunched in March of last year as Create with Cura, and shifted its focus to helping chefs, musicians, and comedians build businesses and launch products. Jose Manuel Perrone, president and CEO of Create with Cura, joined Cheddar News' Closing Bell to discuss.