Create with Cura is working to empower creators and influencers to launch their own consumer-packaged-goods businesses, starting in the food and beverage space.  When the company was first founded, it billed itself as an Etsy for food, and allowed chefs to sell custom food to to their own online communities.
It then relaunched in March of last year as Create with Cura, and shifted its focus to helping chefs, musicians, and comedians build businesses and launch products.  Jose Manuel Perrone, president and CEO of Create with Cura, joined Cheddar News' Closing Bell to discuss.

Create With Cura Helps Creators Launch CPG Businesses

create with Kira is working to empower creators and influencers to launch their own consumer packed goods businesses starting in the food and beverage space. So when the company was first founded and billed itself as an Etsy for food allowed chefs to sell customizable food to their own online communities. And then it re launched in March of last year as create with Kyra shifting its focus to helping chefs build businesses and launch products. So joining me now is Jose, Manuel Perrone president and ceo of create with kira, Jose, thank you for coming on the show, this is so cool, how does it work? Thank you so much Kristen and we're really excited to be here essentially. We like to think of ourselves as a business and a box solution for chefs Youtubers really any type of creator to give them the ability to launch a food and beverage products without having to worry about finding the right manufacturer fulfillment center were essentially, we have the entire supply chain ecosystem so we take care of all of that busy stuff so they don't have to worry about it. And what's an example, maybe Jose of some well known celebrities, chefs, influencers who have tapped your surfaces. One of the most popular youtubers that we work with is eric also known as Iraq. He's one of the fastest growing youtubers on, on the platform. He you might have seen. Uh, there was a world record that was broken for the largest pizza in the world that, that was done by eric and he launched Pizza Fi, which is a sauce that tastes like pizza. We also have traditional chef's like Ben Ben Robinson who was on the show on bravo on the show below deck and a number of others. Okay, so how do you bet? I mean obviously you're the expert here, but how does your company vet the creation of these food products to make sure that they're safe and tasty, I should say to eat. So we partner with over 10 different manufacturing facilities that have worked with some of the biggest brands in the world from Kellogg's nestle were essentially opening up, Opening up that world to creators. Um, so everything we have over 1000 different FDA approved recipes that creators can build on top of or really build from scratch. Um, essentially vetting, we look for creators who have audiences on Youtube instagram. Our goal is to eventually open it up to really anyone who wants to launch a product and I think no better time than this year given all the challenges are they're popular trends that you're seeing in this space is like hot sauce making a comeback. What sort of like the IT product launch of the moment? That's a great question. Hot sauce is really popular. People love hot sauce. There's so much variety out there. Um, but I wouldn't say that there's one particular product, I mean Raiders are trying to, to launch at every every segment. Okay, so we have a good full screen up here, we'll, we'll keep it up for just a moment Jose. So obviously you have brand partnerships with public massive grocery store, especially in the south Williams, Sonoma gobble, Kirkland signature. So you're doing something right here for these creators that want to partner with you? What's the cut? What percentage do the creators keep, what it's all said and done? And what percentage do you take as essentially the manager? Mm over 80% goes to the creator and their teams. We take a very small percentage and that's intentional. We're aiming to empower them to make, build sustainable businesses and that's, that's always been our goal. All right, Jose. Manuel Barroso, President Ceo create with kira Jose. Thank you.