Football season is entering its final weeks but watch parties and tailgating continues -- and no party is complete without a man's best friend. Luke Silverman, co-founder of Bark Social and Penny, a friendly Cavapoo, joined Cheddar News to show how to set up the perfect puppy-friendly tailgate.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.