Not Just Fun and Games: Unity's 3D Platform Expands in Hollywood and Esports

October 29, 2018
Unity, creator of the world’s most widely-used real-time 3D development platform, is not just for gaming anymore. The industry giant's tools are increasingly used in a range of industries including engineering, the auto industry, the Hollywood film industry, and the growing esports arena. Last week, the company announced a deal to acquire Digital Monarch Media and the proprietary technology it built on Unity, which has been used in movies including "Ready Player One," "Blade Runner 2049," and "The Jungle Book." It has also developed a new system called "CineCast Mode," designed to make watching esports a more cinematic experience. Cheddar’s Alyssa July Smith sat down with Dave Rhodes, the chief revenue officer of Unity, to learn more about the tech's growing presence in film production and the company's long-term ambitions.
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