Partnering With UFC, Other Sports to Grow Cryptocurrency Use

Fresh off of inking new deals with the UFC and Formula 1 Racing, is working on ways to accelerate cryptocurrency use across the globe. Kris Marszalek, the co-founder and CEO, joined Cheddar to discuss why the world of sports is so attractive for the cryptocurrency exchange. He noted that “some of these sports have a very natural overlap between the cryptocurrency core user base and the fans of the sport.”
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