Cutting Your Alcohol Use In 'Dry January'

Each year plenty of people decide to kick off their new year's resolutions by participating in what is known as "Dry January." Basically one month without alcohol. The practice has gained popularity as a way for social drinkers to take a break from booze for a bit. However, some people are making the decision to take it beyond January. CMO at Heineken USA Jonnie Cahill, joined Cheddar to discuss more.