Cyber Monday Expected to Become Largest Online Shopping Day in History, Says Adobe

The holiday season is off to a hot start, with Thanksgiving shopping breaking records for online sales. Mickey Mericle, Vice President of Marketing and Insights at Adobe, joined us to chat about this season's most notable trends. Adobe is forecasting online sales this season to be over $107 billion, nearly 14% higher than last year. The company expects e-commerce to outpace in-store retail by 10%. Even though Black Friday has tons of deals, Adobe predicts Cyber Monday to become the largest online shopping day in history. Mericle breaks down how retailers are reinventing the ways their advertising reaches consumers. She says social media is the fastest-growing way to stand out. Despite growth on platforms like Twitter and Facebook, Mericle says email is still the most popular way.
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