The D10 is a Wall Street decathlon that has raised more than $10 million for pediatric cancer research over the years. This June, the event will celebrate it's 10th anniversary!

Dave Maloney is the founder of D10. Maloney joins Cheddar to explain why the event has continued to be popular and well attended.

Maloney illustrates how the event is as fun as it is beneficial. Participants enjoy a serious physical challenge, all the while, raising serious cash for pediatric cancer research.

Maloney is also the founder of NORMA, a streaming software initially developed for The D10. The software enables viewers to select the athletes and events they want to watch live.