Dan Rooney's Son Writes Book Reflecting on Sports and Political Figure's Life

Chris Bumbaca, reporter at USA Today Sports, joins Cheddar to discuss how tightened protocols may change things for teams, players and fans.

It's a turbulent time for the NFL as the value of teams soars to record highs, despite cultural backlash resulting from political tension. Mark Leibovich, Chief National Correspondent at NYT Mag, and author of "Big Game: The NFL in Dangerous Times," discusses the state of football in the Trump era.

Hyperice has an All-Star caliber lineup of investors that includes reigning Super Bowl MVP Patrick Mahomes, and has strategic partnerships with the NBA, Major League Baseball, the UFC and the PGA Tour. But now, the startup has found the end zone, announcing that it has become the first-ever official recovery technology partner of the NFL. Hyperice says the agreement will help it reach a $1 billion valuation by next year. Jim Huether, CEO of Hyperice, discusses the products and technologies the company will be providing to players.