Dang Foods Cashes In on Keto Craze With Plant-Based Bars
*By Madison Alworth*
Asian-inspired snack company Dang Foods wants to leverage two strategies for success ー the subscription model and the newest diet craze. And the company's latest keto certification will help its founder and CEO Vincent Kitirattragarn conquer the market.
"We wanted the extra credibility of being certified so people know we hit the perfect macro nutrients for the keto diet," Kitirattragarn said Friday in an interview on Cheddar.
"Subscriptions allow for people to mindlessly receive product each month," he added. "It's a great revenue stream, a great business model."
The certification was essential to Kitirattragarn, largely because consumers are not always certain what exactly is in the diet, he said.
The ketogenic diet is a low-carb, high-fat diet. The plan claims to place the body in a metabolic state called ketosis, yielding weight loss and good health.
Kitirattragarn left his job as an engineer in 2012 to start Dang Foods. One of the most popular products in his line, the award-winning toasted coconut chips, started out as a snack for his roommates and eventually inspired not only his company, but also its name.
"They all said, 'Dang that's good!' And I said, 'Hey guess what, that's my mom's name. We should name the company after that,'" he said.
Dang Foods is available online and in stores across the country, but Kitirattragarn reiterated that the subscription service is one of the most consistent revenue streams for the company.
Even if people drop out, he said, the benefits of a subscription model are constant.
"Minimize the amount of churn. As long as you get more coming in than you do [\going\] out, you're doing well as a company."
For full interview [click here](https://cheddar.com/videos/dang-foods-introduces-keto-certified-bars).
Disney content has gone dark on YouTube TV, leaving subscribers of the Google-owned live streaming platform without access to major networks like ESPN and ABC. That’s because the companies have failed to reach a new licensing deal to keep Disney channels on YouTube TV. Depending on how long it lasts, the dispute could particularly impact coverage of U.S. college football matchups over the weekend — on top of other news and entertainment disruptions that have already arrived. In the meantime, YouTube TV subscribers who want to watch Disney channels could have little choice other than turning to the company’s own platforms, which come with their own price tags.
President Donald Trump said he has decided to lower his combined tariff rates on imports of Chinese goods to 47% after talks with Chinese leader Xi Jinping on curbing fentanyl trafficking.
Universal Music Group and AI platform Udio have settled a copyright lawsuit and will collaborate on a new music creation and streaming platform. The companies announced on Wednesday that they reached a compensatory legal settlement and new licensing agreements. These agreements aim to provide more revenue opportunities for Universal's artists and songwriters. The rise of AI song generation tools like Udio has disrupted the music streaming industry, leading to accusations from record labels. This deal marks the first since Universal and others sued Udio and Suno last year. Financial terms of the settlement weren't disclosed.
