*By Madison Alworth*
Asian-inspired snack company Dang Foods wants to leverage two strategies for success ー the subscription model and the newest diet craze. And the company's latest keto certification will help its founder and CEO Vincent Kitirattragarn conquer the market.
"We wanted the extra credibility of being certified so people know we hit the perfect macro nutrients for the keto diet," Kitirattragarn said Friday in an interview on Cheddar.
"Subscriptions allow for people to mindlessly receive product each month," he added. "It's a great revenue stream, a great business model."
The certification was essential to Kitirattragarn, largely because consumers are not always certain what exactly is in the diet, he said.
The ketogenic diet is a low-carb, high-fat diet. The plan claims to place the body in a metabolic state called ketosis, yielding weight loss and good health.
Kitirattragarn left his job as an engineer in 2012 to start Dang Foods. One of the most popular products in his line, the award-winning toasted coconut chips, started out as a snack for his roommates and eventually inspired not only his company, but also its name.
"They all said, 'Dang that's good!' And I said, 'Hey guess what, that's my mom's name. We should name the company after that,'" he said.
Dang Foods is available online and in stores across the country, but Kitirattragarn reiterated that the subscription service is one of the most consistent revenue streams for the company.
Even if people drop out, he said, the benefits of a subscription model are constant.
"Minimize the amount of churn. As long as you get more coming in than you do [\going\] out, you're doing well as a company."
For full interview [click here](https://cheddar.com/videos/dang-foods-introduces-keto-certified-bars).
Tax season is around the corner as soon as we conclude the holiday festivities. Mark Steber, chief tax information officer with Jackson Hewitt, joined Cheddar News to discuss some tax changes that people should be aware of and what to expect during next year's tax filing season.
There's a winning lottery ticket in Florida worth $44 million that's gone unclaimed and is set to expire next week.
Getting crafty for the holidays to entertain guests can be pretty expensive. Cheddar News explains how you can do all of that on a budget.
New regulations from the U.S. government may cause the price of electric vehicles to go up.
New data shows job openings fell in October even though hiring remains healthy.
The holiday season is here and it could be a stressful time as people plan shopping, cooking and traveling. Sally Holmes, editor-in-chief of InStyle Magazine, joined Cheddar News to discuss a new social media trend #Treatculture that helps people take a moment to treat themselves and how that is a psychological benefit to relieve stress.
English Wikipedia raked in more than 84 billion views this year, according to numbers released Tuesday by the Wikimedia Foundation, the non-profit behind the free, publicly edited online encyclopedia. And the most popular article was about ChatGPT (yes, the AI chatbot that’s seemingly everywhere today).
Wikipedia has released its list of most viewed articles for 2023 with the site seeing over 84 billion visits. The most searched topic was ChatGPT with nearly 50 billion page views
Closing arguments are happening in a federal trial over whether Jetblue Airways will be allowed to buy Spirit Airlines for $3.8 billion.
Johnson and Johnson is reportedly looking to settle multiple lawsuits claiming that its baby powder causes cancer, according to Bloomberg.
