Pro race car driver Danica Patrick has some ideas about what her sport can do to draw in a millennial audience. “There has to be something more interesting -- in-depth, behind-the-scenes kind of stuff,” she told Cheddar in an interview. “I think that would really help to elevate the sport.” While growth in video streaming has caused a major change in the way we consumer shows and movies, Patrick notes that fans want to watch sports in real-time. But several high-profile names in her sport, including Tony Stewart, Carl Edwards, and Jeff Gordon, have retired in recent years. And she herself only has two races left. “At the end of the day we cheer for personalities. So whatever we can do in the sport to get those personalities out there is going to draw in the fans.” Patrick reunited with her long-time sponsor, web-hosting company GoDaddy, for her farewell tour. Her Daytona 500 and Indianapolis 500 appearances this year are being called the “Danica Double”. For interview [click here](https://cheddar.com/videos/danica-patrick-on-life-after-nascar).

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Rare Dom Pérignon champagne from Charles and Diana’s wedding fails to sell during Denmark auction
A rare magnum of Dom Pérignon Vintage 1961 champagne that was specially produced for the 1981 wedding of Prince Charles and Lady Diana has failed to sell during an auction. Danish auction house Bruun Rasmussen handled the bidding Thursday. The auction's house website lists the bottle as not sold. It was expected to fetch up to around $93,000. It is one of 12 bottles made to celebrate the royal wedding. Little was revealed about the seller. The auction house says the bids did not receive the desired minimum price.
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