When police responded to an alarm call at a TJ Maxx in Rockland, Maine on Thanksgiving Day last week, they weren't sure what exactly they would find. The alarm hadn't been tripped by a burglar but instead, it was a different kind of break-in -- a white-tailed deer.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.