Augmented Reality Will Change Marketing as We Know It

Deloitte Digital CMO Alicia Hatch told Cheddar that the exploding adoption of mobile devices will drive consumers to embrace the value of AR in more of their everyday lives. "We've been in a mobile world for a while, but the number of devices, and the ubiquity of them, will allow us to have fewer barriers to entry to actually be using AR and have it threaded through our lives." For full interview [click here](https://cheddar.com/videos/deloitte-digital-cmo-on-the-role-of-ar-in-marketing).

More In Business

Celebrating National Tequila Day With The Rock's Teremana Tequila

Teremana CEO Richard Black, gives us an inside look at how the spirits brand is expanding into the global market.

Warner Bros & TNT to Match Amazon Prime Video’s Offer to Air NBA Games

Warner Bros. Discovery informed the league Monday that it will match the $1.8 billion per year offer by Amazon Prime Video to air NBA games.

401(k) Evolution: Record High Savings Through Automatic Enrollment

Vanguard's "How America Saves" report analyzes U.S. retirement trends, focusing on 401(k) plans, including automatic enrollment and contribution rates.

Market Soars Post-Trump Assassination Attempt

PLUS: How J.D. Vance's China stance could affect Hong Kong's financial role.

Olympics Ties Up with Roblox To Meet Young Fans Where They’re At

The Olympics’ ever-expanding quest to draw in young fans is meeting them where they are — on Roblox.

Amazon: This Year’s Prime Day was Biggest Ever

Amazon says it had its best Prime Day sales event ever this week with $14.2 billion spent online on Tuesday and Wednesday, up 11% compared to last year.

Average Rate on a 30-year Mortgage Drops to 6.77%, Lowest Since March

The average rate on a 30-year mortgage dropped this week to a four-month low, a welcome decline in borrowing costs for prospective homebuyers.

Always Ask For an Upgrade, and Other Hotel Money-Saving Hacks

Check out these savvy pointers before you check in.

Big Business This Week: Chipping Away at the AI Revolution

Plus: The Blue Screen of Death, a GOP tax plan, Taylor Swift is inflating the UK, and commercial real estate is facing a 2008-esque apocalypse.

Artists Get Creative to Protect Their Work from Generative AI

As image-generating AI continues to evolve, artists are increasingly fighting against what they see as an existential threat to their craft.

Load More