Augmented Reality Will Change Marketing as We Know It

Deloitte Digital CMO Alicia Hatch told Cheddar that the exploding adoption of mobile devices will drive consumers to embrace the value of AR in more of their everyday lives. "We've been in a mobile world for a while, but the number of devices, and the ubiquity of them, will allow us to have fewer barriers to entry to actually be using AR and have it threaded through our lives." For full interview [click here](https://cheddar.com/videos/deloitte-digital-cmo-on-the-role-of-ar-in-marketing).

More In Business

Impossible Wants Meat Eaters to Add Plant-Based Burgers to Their BBQ

As Americans prepare for a long weekend of grilling, Impossible Foods wants to put aside the culture wars, win over meat eaters – and IPO when it's 'ready.'

Nvidia Earnings Shatter Expectations: ‘It’s Not a Chip Stock Anymore’

Nvidia is almost a ‘monopoly’ when it comes to A.I. – but after proving growth in its other businesses, it’s not just a chip stock anymore.

Chill Out, Boomers: Young Consumers Really Have Faced a Tough Economy

Younger consumers are maxing out their credit as they deal with a tough economy, a Bankrate analyst explains.

As Grocery Prices Surge, Thrive Market Emerges as Affordable Solution

In April, grocery prices rose by 1.2 percent, reaching pre-pandemic levels of food inflation. Could an e-commerce grocer be the solution? Thrive Market says yes

Debating Whether to Buy Nike Stock? One Analyst Says Just Do It

Americans spend billions on athleisure every year, and these underperforming brands have room to grow.

When You Buy That New PC, Microsoft Wants it to be Powered by A.I.

Microsoft hopes that the millions of people who haven’t bought new computers since 2020 will help turn the company into a leader in the A.I. space.

A Date Is Set! What Recording Academy CEO Harvey Mason Jr. Teased About The 2025 Grammy Awards

The Recording Academy CEO, Harvey Mason Jr., sat down with Cheddar to discuss what to expect on Sunday, February 2nd 2025 at the 67th Annual Grammy Awards.

Get Comfortable: The U.S. Economy Is Heading for a Soft Landing

Parsing through the latest news might make it feel impossible to tell how the U.S. economy is doing. This analyst's take? We're in the best case scenario.

Wisconsin Dips Toes in Crypto. What's Next for BTC?

The State Of Wisconsin Investment Board invested $163 million in Bitcoin ETFS. What does this mean for the future of Bitcoin and crypto?

Time to Celebrate? The Dow Officially Closes Over 40k

While the Dow’s “psychologically important” level may be capturing headlines, its large-cap index peers — are in record territory too.

Load More